Two Sides of Instagram Marketing

Just like a coin, Instagram marketing has also 2 sides: the positive and the negative. Instagram has been considered as one of the best platforms for marketing activities and campaigns of clients. It has proven to be an effective medium across the social networking sites. However, there are also downsides of using Instagram. In this article, we will go through the advantages and disadvantages of using Instagram for your business marketing.


There are a lot of pros of Instagram advertising. One of those is that it helps to drive traffic to your website through IG advertisements.  Instagram ads have the power to allow your business to have clickable links as a component of a promoted post. Through this, it will be able to include call to action advertised post towards your website. S a result, you will have a lot of IG followers and a lot of visitors in your website. Second advantage of using Instagram is that it increases your brand’s visibility. Hence, it is important to create compelling posts that will encourage people to engage in your page. Lastly, Instagram ads also increase brand awareness. With millions of people using IG every day, it is no doubt that this platform can deliver your brand across several markets.


One of the common cons that users notice on Instagram is that the links are less effective than the links of Facebook. Sadly, links on Instagram are not click friendly so it doesn’t allow users to place clickable content as well. Another downside of Instagram is that it has limited audience only. Yes, IG has a huge user base. However, vast majority if users are between 18-29 years old only. Hence, if your products are designed for older people, then IG might not be a good platform to consider. For more information, check this site: